Is this a variation of something that we should all be doing, regardless of the kind of organization we're in?
What a powerful way to acknowledge customers--by name--and give them exposure as well. Blog comments require an investment of time and thought. Other customers invest their time and money.
I think this is a thought-stimulator for ways to acknowledge those who have contributed to our own success. Maybe organizations who aren't into writing prose could start a "Thank you" blog to recognize customer relationships and contributions.
I like it.
What kinds of ideas does this spark for you?